Decide the trigger
Pick keywords or patterns that mean buying intent — price, size, “interested”, product codes — and map each to a reply template or AI handover.
- Keyword triggers
- Public vs private reply
- Optional AI DM
Guide
Turn Instagram and Facebook comments into DM orders
A practical Ordr workflow: match a comment keyword, reply publicly or privately, open a DM, and let the AI continue with catalogue-aware order taking.
Hand the sale to the agent
Once the customer is in DM, the same Ordr agent that runs WhatsApp can answer from the catalogue and start structured checkout steps.
- Shared agent behaviour
- Product-aware answers
- Order creation in chat
Keep compliance and tone in check
Use approved copy for public replies, escalate complaints, and avoid promising stock you do not have — the catalogue should be the source of truth.
- Approved public replies
- Handoff for complaints
- Live catalogue pricing
FAQ
Can Ordr reply to Instagram comments automatically?
Yes. Social automation rules can match comments and send public or private replies, with optional AI continuation in DM.
Does the DM use the same AI as WhatsApp?
Yes. Instagram, WhatsApp, and Messenger share the same agent and catalogue contract unless a platform limit requires a difference.
What if the comment is a complaint?
Route sensitive matches to human review instead of a sales script. Handoff exists for exactly these cases.