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Feature

Chat automations and follow-up journeys

Updated 2026-11-07

Ordr automations run follow-ups and workflows from customer events inside the same platform that already holds chats, orders, bookings, and CRM profiles—so abandoned carts, reminders, and escalations stay on one timeline.

Connect events in chat commerce to the next message, reminder, or operator task—without exporting customers to another automation SaaS.

Event-driven, not only broadcasts

Bulk campaigns are one growth lever. Automations cover the moments after a chat stalls or a booking is made—when timing matters more than a weekly blast.

  • Triggers from commerce events
  • Follow-ups on the same channel
  • Operator alerts

Same data as CRM and orders

Journeys that run on a stale CSV miss the customer who just ordered. Ordr automations read the live tenant: profiles, carts, and booking state.

  • CRM-aware
  • Order-aware
  • Works with campaigns

Built for Meta-safe messaging

WhatsApp follow-ups outside the care window need approved templates. Automations are designed to sit next to that constraint instead of ignoring it.

  • Template-aware outbound
  • Human handoff rules
  • No unofficial WhatsApp Web bots

FAQ

What are Ordr automations?

Workflows that react to customer events—such as an unfinished order, a new booking, or a handoff—and run follow-ups your team defines, on channels you already connected.

How is this different from campaigns?

Campaigns are usually scheduled broadcasts to a segment. Automations fire from events (cart abandoned, booking created) so each customer gets the next step at the right time.

Can automations hand off to a human?

Yes. Journeys can pause AI and alert operators when a rule says the chat needs a person.

Do WhatsApp messaging rules still apply?

Yes. Outside the customer-care window, outbound steps need approved templates. Meta fees stay on your Meta account.