Scripts answer; agents act
Keyword bots and flow builders are fine for FAQs. They struggle when a customer asks a product question that was never drawn on the canvas — or wants to buy with a modifier you did not button-ize.
- Fixed flows vs live catalogue
- Natural language product questions
- Real order creation
What Ordr does differently
Ordr is built as commerce automation: search products, collect missing profile fields, create the order, offer payment methods, and escalate.
- Tool-using AI turns
- Structured checkout steps
- Operator takeover
When a simple chatbot is enough
If you only need business hours and a link to your website, a lightweight bot may suffice. If revenue happens in the chat, you need an agent that can finish the sale.
- FAQ-only → chatbot may fit
- In-chat revenue → order agent
- Hybrid with human handoff